Specific Generic is an architectural design studio with a focus on creative direction and creation for people and brands. We are thinkers and makers, using specific creativity to inspire generic change.With our vast experience and deep understanding of architecture, art and culture, we act at the intersection of culture and commerce.We specialise in shaping spaces and objects to shifting perspectives, move people, and to inspire.

Studio
We lead architectural projects from initial concept to completion, working closely with our clients as well as skilled craftsmen and contractors. The studio is committed to site-specific solutions and bespoke design, ensuring each project results in a unique and tailored outcome for every client or brand.
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Specific Generic is led by Tove Lundgren, Creative Director, and Peter Dell’Uva, Managing Director. Founded in 2017 by Ali Nick in Stockholm, Specific Generic is part of We Are Bono, which includes several architectural studios and also offers in-house production of furniture and interiors.